Chinese automaker Great Wall Motor has officially entered the Vietnamese market with the launch of its first model, the Haval H6 HEV. The launch event took place in Hanoi, Vietnam, on August 2, marking the company’s entry into the Southeast Asian country. Great Wall opened its first store in Vietnam on the same day, signaling its commitment to expanding its presence in the ASEAN region.
According to Clyde Cheng, President of Great Wall’s ASEAN region, the company has established a complete industrial system in the ASEAN region, covering research and development, sourcing and manufacturing, marketing, after-sales, and information technology. This move is aimed at meeting the needs of ASEAN users and advancing the company’s ASEAN strategy.
The Haval H6 HEV, which is Great Wall’s global model, was launched in Vietnam with great enthusiasm, according to the company. The model has been well-received, contributing to the company’s robust sales performance. In July, Great Wall sold 28,896 new energy vehicles (NEVs), marking a significant increase of 163 percent compared to the same month last year.
Overall, Great Wall’s NEV sales in the first seven months of the year reached 121,965 units, representing a remarkable 64 percent year-on-year growth. The company’s entry into Vietnam is part of its broader international expansion efforts, as seen with the recent announcement of pre-orders for its Ora-branded compact electric vehicle, the Funky Cat, in Brazil. The Funky Cat is Great Wall’s second NEV offering in Brazil, following the successful launch of the Haval H6 PHEV in the country.
