The Genesis G70 sedan, currently the South Korean luxury brand’s most affordable model starting at $42,500, could be discontinued after the 2027 model year as the automaker pivots toward SUVs and electric vehicles, according to a new report from Automotive News.
Although the G70 was Genesis’ third-best-selling vehicle last year, the brand is gradually reducing its sedan offerings as consumer demand continues to favor larger vehicles and EVs. The report said industry analysts do not expect the G70 to see a second generation, and the phase-out is anticipated to be global.
Genesis has not officially confirmed the discontinuation. “We have no plans to discontinue the G70 at this time,” a company spokesperson told the outlet. However, the remark leaves room for change, as the G70 underwent a significant refresh for the 2022 model year with upgraded exterior styling, a more refined interior, a larger infotainment display, and additional luxury features.
The shift comes amid broader adjustments to Genesis’ lineup. Earlier this month, the company confirmed that the Electrified G80 luxury electric sedan will no longer be sold in the United States, removing it from its US website. This leaves the GV60 crossover and Electrified GV70 SUV as the brand’s only all-electric offerings in the American market. “The customer is at the core of every decision we make, and we remain flexible as we adapt to ever-changing consumer needs and market conditions,” Genesis said in a statement.
If the G70 is discontinued, the GV70 SUV — priced from $47,985 — would become Genesis’ entry-level model. Meanwhile, the company is preparing to launch the GV90, a flagship electric SUV based on the Neolun concept revealed in March. The GV90, expected in 2025, will target high-end competitors such as the Mercedes-Benz G-Class and has been spotted with luxury details like Rolls-Royce-style coach doors.
