Ford Motor Company, a car manufacturer from the United States is inundated with orders for its new product, the Ford F-150 EV.
To prevent dishonest purchases, Ford prohibits dealers from reselling these electric pickups for up to one year after purchase.
The Engadget page explains that dealers can seek waivers for compensation by blocking the transfer of ownership or even requesting payment from the sale of the product.
Ford also provides limited amounts to dealers found to be in breach of the terms of sale and forcing buyers to make payments beyond the bill Ford requested.
Payments outside of this bill are indeed often made by dealers for products with limited stock and products that are on the rise. This is usually done by dealers to seek more profit.
Special provisions like this are not new. Previously Ford also did the same so that its GT supercar could reach its real owner.
Provisions like this are actually still rarely carried out for electric vehicles, especially for relatively mainstream vehicles such as the F-150 Lightning EV. This certainly proves the high demand and popularity achieved by the F-150 Lightning EV.
Ford doesn’t seem to want this to ruin another important vehicle launch.
