The Ford Mustang Mach-E has achieved a milestone in 2024, outselling its gas-powered predecessor for the first time. Ford’s sales report reveals that the electric crossover saw its best-ever year, with 51,745 units sold in the U.S.āa nearly 27% increase from 2023. In contrast, the traditional Ford Mustang recorded its worst sales year, moving only 44,003 units, a 10% decline from the previous year.
The Mach-E’s rising popularity reflects changing consumer preferences in a market increasingly dominated by SUVs and crossovers. Launched in late 2019, the Mach-E initially faced criticism from purists who questioned whether an electric crossover could embody the Mustang legacy. However, the vehicle quickly won over skeptics with its blend of performance, range, and advanced technology.
Ford has continued to enhance the Mach-E since its debut in 2021. Notable upgrades include over-the-air software updates and compatibility with Teslaās Supercharger network. The electric Mustang is now available in various trims, including the sporty GT and Rally versions, offering up to 320 miles of range and acceleration as quick as 3.3 seconds from 0 to 60 mph.
Despite losing its $7,500 federal EV tax credit in 2024 due to new battery material sourcing rules, Ford has mitigated the impact by offering incentives such as free home chargers and installation. With plans to shift battery production to Michigan, the Mach-E is poised to regain its tax credit eligibility in the near future.
The shift in sales dominance signifies the growing acceptance of electric vehicles, even among fans of iconic American performance cars. While traditionalists may lament the decline of the V8-powered Mustang, the Mach-E proves that the Mustang badge can evolve to meet modern demands.
