Ford interest in using classic names with an established market appeal on electric vehicles

Ford is showing interest in reusing names from their classic cars for their future products.

The names Capri, Cortina, Granada, Orion and Escort have been filed with trademark offices in Europe, Australia and New Zealand, the Ford Authority reported.

The names above are the names of classic cars from Ford products that have become legends in the automotive world.

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The name registrations are all for “land motor vehicles and their parts and accessories,” and were all filed on December 23, 2021, with the European patent and trademark office.

Ford itself has used the classic name for its first electric vehicle Mustang Mach-E. Indeed, Ford has expressed an explicit interest in using the legendary classic name on their electric vehicles.

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“I think we have a unique asset to have signage from the past that we can use to make our products emotional and to tell stories that other brands can’t tell.” says Murat Gueler, Ford’s head of European design

Ford succeeded with the Mustang Mach-E and looked to use its familiar legacy of the past to ease customers into the newfangled EV.