Fiat has taken a significant step towards reigniting the British electric vehicle (EV) market by introducing its own electric car incentive program, known as the “Fiat E-Grant.” This initiative aims to compensate for the termination of the government scheme that incentivized the adoption of electric cars almost a year ago.
With an enhanced incentive amount of £3,000, the Fiat E-Grant doubles the previous offering of £1,500 at the scheme’s closure in June last year. The grant is applicable to Fiat’s 500e and 500e Convertible vehicles, reflecting the company’s determination to revitalize EV sales in the United Kingdom.
In recent times, the British EV market has shown signs of stagnation, prompting Fiat to step in and address this issue. Citing data that indicates a plateau in the UK’s electric vehicle sales share, Fiat is committed to breathing new life into this sector. Damien Dally, the Managing Director of Fiat UK, acknowledged the initial success of the government’s Plug-in Car Grant, which played a pivotal role in kickstarting the country’s electric car revolution. Dally remarked, “It supported the sale of nearly half a million electric cars.” However, given the current cost-of-living crisis, the rising expenses associated with electric vehicles, and the imperative to meet net-zero climate targets, Fiat believes that further incentives are necessary to facilitate a broader transition to electric transportation.
Fiat’s recent announcement regarding the cessation of non-electrified vehicle sales in the UK by July underscores the company’s dedication to a greener future. This decision aligns with Stellantis’ previous declaration in February, albeit with a more gradual plan. Stellantis, Fiat’s parent company, aims to exclusively sell battery-electric vehicles across Europe by 2027. Fiat’s proactive measures demonstrate a commitment to sustainability and position the company at the forefront of the EV revolution.
