Ferrari has postponed the launch of its second fully-electric model to 2028 at the earliest, two sources close to the matter told Reuters, marking a second delay from its original 2026 target. The decision comes amid sluggish demand for high-performance electric vehicles (EVs), particularly in the luxury sports segment.
The iconic Italian brand will unveil its first EV this October in a three-stage process leading to a world premiere in spring 2025, with customer deliveries expected in October 2026. The model, reportedly co-designed by former Apple (AAPL.O) design chief Jony Ive, will be priced above $500,000 and positioned as a symbolic step into electrification, rather than a volume driver.
“The real, sustainable demand is non-existent for an electric sports car,” said one source, who added that Ferrari’s second EV is considered internally as the cornerstone of its electric strategy. The model was initially scheduled for late 2026 but has been delayed twice, now targeting a 2028 debut. The additional time will be used to refine in-house EV technology, although market softness remains the primary reason for the delay.
Other high-end automakers are experiencing similar setbacks. Lamborghini has deferred its first EV to 2029, Porsche has scaled back its electric ambitions due to weak Taycan and Macan EV sales, and Maserati has scrapped plans for an electric MC20. According to a second source, Ferrari’s second EV is expected to align more closely with traditional volumes of 5,000 to 6,000 units over five years—currently unviable given poor consumer interest in the segment.
