Chinese vacuum cleaner manufacturer Dreame Technology on Tuesday unveiled its first electric vehicle concept at the Consumer Electronics Show (CES), marking a symbolic step in its planned expansion into the automotive sector.
The concept car, named the Dreame Nebula 1, is a four-door electric sports sedan equipped with four electric motors that deliver a combined output of 1,399 kilowatts. The company said the vehicle is capable of accelerating from zero to 100 kilometres per hour in 1.8 seconds, aided by what it described as an “active aerodynamic kit.” Dreame did not disclose battery specifications or provide updated guidance on a potential market launch timeline.
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Under the exhibition lights in Las Vegas, the Nebula 1 appeared low-slung and aerodynamic, finished in green paint with exposed carbon fibre elements, a large rear wing and a rear diffuser. While earlier renderings of Dreame’s first vehicle drew comparisons to the Bugatti Chiron, the physical concept features sharper, more angular design cues.
Dreame, headquartered in Suzhou in eastern China, formally announced in August 2025 that it would establish a new automotive subsidiary, Dreame Cars, as part of a strategy to create a second business pillar focused on electric mobility. At the time, the company said its first production model was expected to be market-ready by 2027, though it did not confirm at CES whether that target remains in place.
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The company has previously highlighted ambitions to manufacture vehicles in Europe. In a press release last year, Dreame said its founder and chief executive Yu Hao had travelled to Germany to evaluate potential factory sites. “Yu Hao, founder and CEO of Dreame Technology, travelled to Germany with a team to select a location for the new Dreame Cars factory,” the company said, adding that Brandenburg was under consideration due to its established supply chain and logistical advantages across Europe.
Subsequent progress on those plans remains unclear. Car News China has reported that Dreame partnered with French lender BNP Paribas to establish a new production facility in Berlin, concluding that “global markets are the company’s top priority.” Dreame has not publicly confirmed those details.
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Dreame Cars has rapidly expanded its workforce, assembling a team of nearly 1,000 employees by mid-2025, according to company statements. The group combines engineers from Dreame’s intelligent hardware division with specialists from the automotive manufacturing sector, as it seeks to leverage expertise in high-performance motors, artificial intelligence algorithms and robotic sensing systems.
Outlining its broader ambition, Dreame said last year that it sees an opportunity at the high end of the electric vehicle market. “The luxury automotive sector has been missing a truly intelligent electric hypercar brand,” the company said in an August statement published by Car News China. “While traditional ultra-luxury brands like Bugatti and Bentley have been slow to embrace electrification and intelligence, Dreame will redefine what constitutes ultra-luxury in the next automotive era.”
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Dreame’s move follows earlier diversification attempts by other consumer electronics and appliance makers. Dyson abandoned a high-profile electric car project in 2019, while smartphone manufacturer Xiaomi has achieved early commercial success after entering the electric vehicle market. Dreame has been part of the Xiaomi Ecological Chain since 2017, a network of companies linked through investments and spin-offs.