The Ram Truck brand has made history with the debut of its first ever battery-electric light-duty pickup truck – the Ram 1500 REV. The highly anticipated vehicle was introduced to the world in a 60-second commercial during the Super Bowl Game, sending shockwaves through the automotive industry.
Mike Koval Jr., the CEO of the Ram brand, expressed his excitement about the company’s newest addition. He stated that the Ram brand has a history of redefining the pickup truck segment, and they aim to do it once again with the Ram 1500 REV. Koval went on to say that Ram is on an electrification journey and the 1500 REV will be the first of many electrified solutions in the brand’s lineup, offering customers the right range of powertrain options.
Consumers who are interested in the Ram 1500 REV can visit RamREV.com to learn more about the vehicle, view newly released images, and secure their place in line to pre-order the truck through the Rev Insider+ program. The program, which requires a one-time $100 refundable fee, offers exclusive access to events, news, and information about the Ram 1500 REV, as well as a chance to pre-order the vehicle.
The launch of the Ram 1500 REV is a testament to the brand’s commitment to offering a full portfolio of electrified solutions and supports the Stellantis Dare Forward 2030 strategic plan. The plan aims to lead the way in clean, safe, and affordable mobility solutions. Production of the all-new Ram 1500 REV will begin next year.
