CAKE, the Swedish manufacturer of premium lightweight electric motorcycles, has officially opened its flagship CAKE:site Seoul in South Korea, in partnership with local company Kolon. The opening of this six-story building, located in the heart of Gangnam and adjacent to the Sinsa and Apgujeong neighborhoods, marks CAKE’s first foray into Asia, as the company expands its mission to inspire a zero-emission society across the globe.
Seoul, with its recognition as a leader in technological innovation and push towards an environmentally sustainable lifestyle, was a natural choice for CAKE’s expansion plans. The new flagship site features a retail showroom, full-service center, and cafe, with test rides available to allow customers to experience the full range of CAKE products in person. The third-floor cafe with terrace will serve as a hub for the CAKE community of owners and prospective customers.
“Electric two-wheeled transportation is the future of urban mobility, and I’m excited to bring CAKE to a city that, both from a lifestyle and government policy standpoint, is trying to drive the change to electrification and a more sustainable future,” said CAKE Founder and CEO, Stefan Ytterborn. He continued, “We are truly honored to be able to work together with world-class partners like Kolon, sharing efforts and vision.”
Kyung Jae Min, Kolon Group, added, “Today marks a significant milestone in our journey towards sustainable mobility as we celebrate the partnership between CAKE and Kolon and CAKE’s official launch in South Korea. By joining hands, we enhance our ability to provide seamless and efficient transportation solutions to our community and affirm our shared commitment towards building a greener and more sustainable future for generations to come.”
With a population of over 10 million, Seoul is one of the most densely-populated cities in the world, making sustainable living and increasing mobility essential. The South Korean government has long prioritized environmentally friendly mobility services, and as electric vehicles have surged in popularity, the local government in Seoul has launched efforts to make the city a global hub for such services.
The CAKE:site Seoul, located at Sinsa-dong 552-21, Gangnam-gu, Seoul, is a beacon for sustainable mobility in South Korea and a step towards a greener future for all.
