Chinese electric vehicle manufacturer BYD is set to increase its presence in Germany over the next six months, according to the company’s Executive Vice President, Stella Li. In an interview with Frankfurter Allgemeine Sonntagszeitung (FAS), Li expressed confidence that BYD would gain a foothold in the German automotive market within “less than half a year.”
Li voiced concerns about the European Union’s impending tariffs on China-made electric vehicles, set to be implemented next month. She criticized the tariffs as detrimental to consumers and noted that Germany had opposed the measures. However, Li emphasized that BYD remains committed to expanding its production capabilities in Europe, with plans to start manufacturing vehicles in Hungary by the end of 2025.
“I think we will become an important market participant here in Europe,” Li told FAS in anticipation of the upcoming Paris Motor Show, which begins on October 14.
BYD is also focusing on strengthening its sales operations in Germany, with efforts to build consumer trust for long-term success. Although Li did not provide specific sales targets, she mentioned that BYD vehicles in the German market would be priced between €25,000 ($27,342) and €30,000.
“We are still working on our plan,” Li said.
She further commented that European automakers face competitive difficulties, partly due to inconsistent EV policies, and suggested that attempts to restrict competition could hinder the industry’s overall growth.
