Chinese automaker BYD has recently unveiled the creation of a new sub-brand called Fang Cheng Bao, which translates to “Formula Leopard” in English. This addition marks BYD’s fifth sub-brand, joining the ranks of Denza, Yangwang, Dynasty, and Ocean series. With Fang Cheng Bao, BYD aims to blend the precision and regulations of Formula racing with the agility and untamed versatility of a leopard.
The introduction of Fang Cheng Bao signifies a significant milestone for BYD, as the company seeks to cater to the increasingly personalized demands of consumers by offering a range of unique and high-quality new energy vehicle models. While the name may not resonate strongly in Western markets, BYD intends to make a substantial impact with this sub-brand.
Although specific details remain scarce, BYD has hinted that the Fang Cheng Bao lineup will encompass a diverse array of vehicles, spanning from sports cars to off-road vehicles. Excitement surrounds the upcoming launch of their first model, internally known as the “SF,” a rugged SUV scheduled to debut later this year.
While BYD has not divulged extensive information about the SF, initial glimpses reveal a boxy design accentuated by prominent fender flares. Angular accents, side steps, and a rear-mounted spare tire further enhance its robust appearance.
Chairman Wang Chuanfu expressed BYD’s perspective on the global shift towards e-mobility, stating, “Many people view the transition to electric cars as a revolution in the automotive industry, replacing fossil fuel-powered vehicles. However, at BYD, we believe this is just a small part of the overall transition, and a broader transformation is unfolding.” The company believes that Fang Cheng Bao serves as a prelude to this impending revolution, ensuring they remain at the forefront of emerging trends.
As BYD continues to expand its portfolio with the introduction of Fang Cheng Bao, automotive enthusiasts and industry observers eagerly await further details and announcements regarding the forthcoming SF model. With the blending of Formula and leopard characteristics, BYD aims to captivate consumers and make a lasting impression in the ever-evolving world of new energy vehicles.
