BMW Group reported a 32.4% year-on-year increase in global deliveries of fully electric vehicles (BEVs) in the first quarter of 2025, reaching 109,516 units, with notable growth in Europe and strong momentum from the revamped Mini lineup.
In total, BMW, Mini, and Rolls-Royce delivered 586,149 vehicles across all drive types between January and March. Electric vehicles accounted for 18.7% of the company’s global deliveries, up from 13.9% in the same period last year, when 82,700 electric cars were sold. The European market played a significant role in the growth, with BEV deliveries rising by 64.2% year-on-year—far outpacing the 6.2% increase across all drive types in the region.
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The BMW brand alone delivered 520,142 vehicles globally, of which 86,449 were purely electric—an increase of 9.9% compared to Q1 2024. That gave BMW a BEV share of 16.6%. Meanwhile, the Mini brand saw more than one in three vehicles sold powered solely by electricity. Of the 64,626 Mini cars delivered globally (+4.1%), 35.3% were BEVs, following the brand’s complete lineup overhaul in 2024. Rolls-Royce delivered 1,381 vehicles (-9.4%), though BMW did not disclose the electric share for the marque.
BMW also reported delivering 157,495 electrified vehicles—an umbrella term that includes both BEVs and plug-in hybrids (PHEVs). Of these, 47,979 were plug-in hybrids, up from 39,916 in Q1 2024, indicating modest growth in that segment.
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“The BMW Group’s technology-open strategy is proving successful,” said Jochen Goller, BMW Board Member for Sales. “Our products are winning over customers worldwide across all drive technologies, with positive momentum driven, in particular, by the new MINI models – especially the fully-electric variants. One in three MINIs sold in Europe and more than one out of every two sold in China were fully electric.”
In contrast, rival Mercedes-Benz saw its BEV deliveries fall 14% year-on-year to 40,700 units in the first quarter, with total electric vehicle sales, including vans, at 45,500. Audi, meanwhile, saw a similar upswing to BMW, increasing BEV deliveries by 31.2% to 46,700 units, though still trailing its Munich-based competitor.
Looking ahead, BMW expects to hit two key milestones by the end of 2025: the delivery of 3 million electrified vehicles globally since the launch of its i-series and reaching a cumulative total of 1.5 million fully electric cars sold—a figure that stood at just over 1 million in Q1 2024.