BMW North America has unveiled plans to extend its electric vehicle (EV) charging service, ChargeForward, to encompass 48 states in the United States. This strategic move aims to amplify the company’s presence in the rapidly evolving electric mobility sector.
Under the ChargeForward initiative, drivers of BMW electric vehicles and plug-in hybrid models manufactured post-2018 can participate in the program. Through the integration of the telematics system, users have the opportunity to earn cash incentives by allowing ChargeForward to optimize the vehicle’s charging schedule, ensuring it aligns with periods of reduced strain on the grid.
Presently, BMW collaborates with utilities such as PG&E in California and Duke Energy in North Carolina to implement the ChargeForward service. This expansion signifies a concerted effort by the New Jersey-headquartered automaker to cater to the evolving needs of electric vehicle users across the nation.
In a recent development, BMW also disclosed its intention to grant U.S. and Canadian customers access to Tesla’s supercharger network by 2025. This strategic alliance reflects the company’s commitment to diversifying charging options and addressing challenges in the competitive electric vehicle market.
