CES 2024, set to take place in Las Vegas from January 9 to 12, remains a crucial platform for showcasing developments in automotive technology and autonomous driving. While a more restrained and realistic outlook is expected compared to previous years, the event continues to attract major players in the industry.
Although fewer major automakers are expected to attend, prominent names like Japan’s Honda, Korea’s Kia, and Hyundai will showcase their latest innovations. Honda is anticipated to unveil a new “global EV series,” with potential implications for autonomous driving. Questions may arise regarding Honda’s plans to develop self-driving taxis in collaboration with Cruise, given recent challenges faced by the General Motors subsidiary.
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Kia, known for its purpose-built vehicles (PBVs), will redefine PBV as a “platform beyond vehicle,” presenting five concepts, including the first model slated for mass production in 2025. Hyundai, Kia’s sister company, plans to outline its future vision for integrating software and artificial intelligence across the entire Hyundai group.
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Mercedes will showcase its AI-powered MBUX.CES virtual assistant, positioning it as a significant advancement toward a personalized, connected driving experience. German rival Volkswagen will reveal insights from its new partnership with Cerence, emphasizing the role of AI in their offerings.
In the autonomous trucking sector, Kodiak Robotics promises a major reveal and announcement, highlighting its strides in the industry. Start-up Pebble will showcase the Pebble Flow, dubbed the “world’s first self-propelled travel trailer” with automated hitching and remote maneuvering capabilities.
Auto suppliers like Continental and Hyundai Mobis will present diverse technologies. Continental will discuss its Smart Cockpit High-Performance Computer and updates on its Radar Vision Parking Solution. Hyundai Mobis plans to unveil “20 new mobility technologies” and display a vehicle featuring its e-Corner system, supporting unique maneuvers for autonomous driving.
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Lidar technology will also have a significant presence, with Valeo demonstrating its AI-based perception software and teleoperation capabilities. China’s Robosense will unveil the latest M Platform sensors.
