With the NFL’s “big game” just around the corner, anticipation is building not only for the clash on the field but also for the array of advertisements set to captivate millions of viewers. Among the commercials scheduled for this year’s event, a notable trend is the continued dominance of all-electric vehicle (EV) models in the automotive ad category, catering to enthusiasts of eco-friendly transportation.
As Americans prepare for Super Bowl Sunday—a day marked by indulgence, camaraderie, and the pinnacle of American football—companies are seizing the opportunity to showcase their brands and products to an audience that averaged 115.1 million viewers across all platforms last year. Securing air time during the game doesn’t come cheap, with reports indicating that a 30-second spot starts at a staggering $7 million.
While some automakers have shied away from this hefty investment in recent years, the EV market stands out as a consistent presence. General Motors, for instance, has featured its all-electric lineup in Super Bowl commercials for the past four years but opted out this year due to recent setbacks in development.
However, other players in the industry are stepping up to the plate. BMW, known for its commitment to electrification, is set to return to the Super Bowl stage with a new spot starring iconic actor Christopher Walken. While details remain scarce, expectations are high for BMW to spotlight its latest EV offerings, particularly the new i5 series.
Similarly, Volkswagen is making its Super Bowl comeback after a decade-long hiatus, teasing its upcoming commercial with glimpses of its diverse community of drivers spanning decades. With a nod to its storied past, Volkswagen’s ad, titled “An American Love Story,” is anticipated to juxtapose the automaker’s rich history with its forward-looking all-electric future, possibly featuring the new ID.Buzz EV alongside its classic combustion van counterpart.
Completing the trio of EV advertisements is Kia, a subsidiary of Hyundai Motor Group, which has been at the forefront of legacy automakers embracing the electric future. Kia’s ad, titled “The Power Within,” will showcase its new three-row EV9 SUV, recently hitting the market and generating buzz among US consumers eagerly awaiting deliveries.
https://www.youtube.com/watch?v=CD0lG2475Uk
