Audi is unveiling its latest electric vehicles (EVs) designed for the Chinese market at the Guangzhou Motor Show, including the Q6L e-tron and the AUDI E concept. The AUDI E concept, developed under a new sister brand, features distinctive branding without the traditional four-ring logo.
The AUDI E concept, previously revealed in Shanghai, will make its public debut at the SAIC stand. The near-production electric Sportback measures 4.87 meters in length and features a dual-motor system delivering 570 kW of power. Audi describes the AUDI brand as focused on “intelligent and connected electric vehicles,” creating a separate identity from the existing Audi brand.
Meanwhile, Audi will present the Q6L e-tron at the FAW stand, the first locally manufactured model built on the Premium Platform Electric (PPE) architecture. “The Audi Q6L e-tron differs from the international model made in Ingolstadt not only with its traditionally longer wheelbase, but also with numerous design features and market-specific innovations geared towards the Chinese market,” the company stated. Production is scheduled to begin in December through the Audi FAW NEV Company.
“Together with our joint venture partners, we have prepared an exceptional model lineup,” said Johannes Roscheck, President of Audi China. “In addition, we are showcasing our new premium EV brand AUDI and its first concept model: the AUDI E concept.”
The Q6L e-tron’s interior is tailored to meet the preferences of Chinese consumers, offering a digital experience designed specifically for the market. Audi’s participation in the Guangzhou Motor Show underscores its commitment to advancing EV solutions and adapting to regional demands in the growing Chinese EV market.
