Mazda is on pace to reach a record-breaking 400,000 vehicle sales in the United States this year, buoyed by strong demand for its SUV lineup, and is optimistic that this growth trajectory will extend into 2025, despite tempering its sales projections. This milestone would mark a significant achievement for Mazda, whose U.S. sales surged 23% last year to 363,354 units.
The automaker delivered 313,452 vehicles through September, a 15% increase over the same period in 2023, driven largely by its new CX-70 and CX-90 SUVs and increased production of the CX-50 at its Alabama plant, a joint venture with Toyota. “We’re pleased with the impact our multisolution approach is having on our business,” said Mazda North America President Jeff Donnelly, adding that the CX-50 hybrid, set to launch next month, is anticipated to account for around 40% of the model’s sales.
Mazda’s sales growth stands out as it lacks a fully electric vehicle in its lineup, having discontinued its MX-30 last year due to underwhelming market reception. Instead, Mazda has shifted focus to hybrids and plug-in hybrids, aligning with evolving consumer interest. The CX-50 hybrid, utilizing a powertrain developed in partnership with Toyota, combines a 2.5-liter four-cylinder engine with three electric motors, an electronically-controlled CVT, and a compact battery pack, delivering 219 horsepower and 163 lb-ft of torque.
The Japanese carmaker’s expanded hybrid lineup, particularly the PHEV versions of the CX-70 and CX-90, underscores its measured approach to electrification. “On top of the growth that we’re already experiencing this year, we’re excited about the impact that the CX-50 hybrid will have for us,” Donnelly added, expressing confidence that Mazda’s “multisolution approach” will continue to resonate in the market.
