Audi of America faced a downturn in its electric vehicle (EV) sales during the second quarter of 2024, despite unveiling anticipated upgrades to its upcoming models.
The luxury automaker sold 48,687 vehicles in the United States during Q2, marking a decrease of more than 12% compared to the previous year. Electric car sales followed a similar trend, albeit with a marginal decline.
In Q2, Audi delivered 5,714 all-electric vehicles, reflecting a 4% drop from the same period in 2023. However, the EV share of Audi’s total volume saw a modest improvement, rising to 11.1% from 10.2% year-over-year.
Among the models, the Audi Q4 e-tron, a counterpart to Volkswagen’s ID.4, achieved sales of 1,831 units, complemented by 599 units for its Sportback variant. The Audi Q8 e-tron, successor to the retired e-tron, closely followed with 1,811 units sold, including 549 units for its Sportback version. The Audi e-tron GT, akin to Porsche’s Taycan, concluded the quarter with 617 sales.
Year-to-date figures reveal Audi’s cumulative EV sales in the U.S. surpassing 11,000 units, marking a 10% increase compared to the same period last year. This accounts for approximately 12% of Audi’s overall sales volume.
For reference, Audi achieved significant strides in 2023, selling over 25,000 electric vehicles in the U.S., a 54% increase from 2022, constituting 11% of its total sales volume.
Looking ahead, Audi anticipates a turnaround with the launch of enhanced models. The 2024 Audi Q4 e-tron 55 version promises advancements in power efficiency, chassis dynamics, and DC fast charging capabilities. Additionally, the introduction of the all-new Audi Q6 e-tron is slated for late 2024, accompanied by faster variants of the Audi e-tron GT.
