BMW Group has announced robust performance in the U.S. market for the second quarter of 2024, with a notable increase in electric vehicle (EV) sales. The German automaker reported selling 91,237 vehicles under the BMW brand, marking a 4% year-over-year growth. When combined with Mini brand sales, which saw a decline of 22% to 5,898 units, the total for BMW Group amounted to 97,135 vehicles.
In the realm of electric vehicles, BMW witnessed significant advancement, bolstering its EV market share to over 15%. EV sales for the quarter totaled 14,081 units, reflecting a substantial 24% increase compared to the same period last year.
BMW’s EV lineup, comprising models like the i4, i5, i7, and iX, showcased promising individual performances. The BMW i4 emerged as the top-selling model with 7,066 units sold, constituting more than 50% of the EV sales volume. Following closely were the iX with 3,545 units and the newly introduced i5 with 2,541 units. The high-end BMW i7 also contributed significantly with 929 units sold.
“These figures underscore BMW’s strategic focus on expanding its electric vehicle offerings,” stated a company spokesperson. “The strong performance of our EV lineup demonstrates growing consumer interest and our commitment to sustainable mobility.”
Year-to-date figures reveal BMW’s cumulative EV sales in the U.S. reaching nearly 25,000 units, accounting for over 14% of the total sales volume and positioning BMW as a leader among established luxury carmakers in the EV segment.
In 2023, BMW’s electric vehicle sales in the U.S. surpassed 45,000 units, representing a substantial increase from previous years and highlighting the brand’s accelerated transition towards electric mobility. The company, however, did not disclose specific figures for plug-in hybrid electric vehicles (PHEVs), which include models like the X5 xDrive50e, BMW 330e, BMW 750e, and BMW XM.
