Ford CEO Jim Farley shared his personal journey with electric vehicles (EVs), aiming to sway skeptics within the automotive community towards embracing the shift to electric propulsion.
Farley acknowledged the polarizing nature of EVs, particularly among traditional “petrol heads” who cherish internal combustion engines. He emphasized that even enthusiasts like himself could find a passion for electric cars if given the opportunity. “They just have to give EVs a chance,” Farley urged.
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Highlighting the competitive landscape of the automotive sector, Farley stressed the importance of the United States maintaining leadership in innovation. “We are in a global race to compete in a future where electric propulsion will undoubtedly be a giant force in transportation,” he remarked, cautioning against conceding ground to global rivals like China and Europe.
— Jim Farley (@jimfarley98) June 28, 2024
Farley drew from personal experience with his own Ford F-150 Lightning Platinum, describing its appeal beyond governmental influences. “It is astonishingly quiet and smooth. The effortless acceleration leaves you with a silly grin once you get the feeling back in your face,” he enthused. Farley also praised the Lightning’s practical features, including a substantial frunk and versatile capabilities as a mobile generator.
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Addressing criticisms and misconceptions surrounding EVs, Farley likened current skepticism to past doubts faced by Ford when transitioning the F-150 to aluminum. Despite initial resistance, Ford’s decision was ultimately vindicated, paralleling his belief in the transformative potential of electric and software-defined vehicles.
Farley underscored that EVs are increasingly cost-effective and preferred by mainstream consumers, citing lower ownership costs compared to internal combustion engine (ICE) counterparts. He emphasized consumer satisfaction, noting that once individuals experience an EV, they often prefer them for future purchases.
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“Most compellingly, once people try an electric vehicle, they usually don’t want to go back,” Farley emphasized, highlighting a growing preference for EVs among global car owners.
