Scout Motor, the revived company under Volkswagen, is gearing up to make a splash in the United States electric vehicle (EV) market. The company, known for its upcoming electric pickup truck and SUV, recently broke ground on its $2 billion South Carolina assembly plant, signaling its ambitious plans for the future.
In a conversation with journalists during the groundbreaking event, Scout Motor CEO Scott Keogh shared some insights into the company’s vision. Keogh revealed that Scout Motor is not only focused on entering the electric pickup truck market but is also developing an all-electric SUV to cater to a broader range of consumers.
See also: Volkswagen Confirms No Plans for Pickup Truck in US, Shifts Focus to Electric Off-Road Scout Brand
According to Keogh, Scout Motors is planning to unveil both the electric pickup truck and SUV simultaneously later this year. He expressed confidence that the design for each vehicle was nearing finalization, hinting at an exciting reveal for EV enthusiasts. Keogh also emphasized that after the unveiling, there would be minimal adjustments to the vehicles, ensuring that what is shown is a true representation of what will enter production by late 2026.
Describing the upcoming vehicles, Keogh teased, “It’s gonna be a car with character. It’s gonna be a car with personality. It’s gonna be a car that’s not an optimized jelly bean,” though he did not specify which EV he was referring to.
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During the event, Scout Motors also hinted at the pricing of its electric SUV. While last March, the estimated price was $40,000, the company now mentions plans for a $50,000 electric SUV. Commentators at the event suggested that the design of the electric SUV might pay homage to classic models like the Scout II, blending nostalgia with modern innovation.
Christian Vollmer, a member of Volkswagen’s extended executive committee, commented, “While we are honoring the hard-working heritage and the soul of Scout, we are ready for the future when it comes to production and technology,” highlighting the company’s commitment to balancing tradition with innovation.
See also: Scout Motors Plans Major Expansion with Innovation Center in Michigan for Electric Truck Development
Volkswagen’s experience in reviving old classics with a modern twist, such as the ID. Buzz inspired by the VW minibus, is expected to play a crucial role in Scout Motor’s success as it navigates the competitive landscape of the United States’ auto market.
