Tesla has unveiled plans to significantly bolster its Supercharger network in Iceland through a collaborative effort with a gas station chain, aiming to accommodate the burgeoning demand for electric vehicle (EV) charging infrastructure in the country.
Benefiting from Iceland’s nearly 100% renewable electricity generation, EV adoption in the region offers a notably environmentally friendly alternative to traditional petrol-powered vehicles, particularly given the high cost of petrol on the remote island.
Despite Iceland’s relatively sparse population of approximately 350,000 inhabitants, there exists a notable concentration of residents around the capital city of Reykjavík, where short commutes are common and well-suited for most EV models.
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We’re expanding the Supercharger network in Iceland by 20 sites in collaboration with N1, taking the total to ⚡️ 29 locations with >200 stalls ⚡️ over the next few years
Or in other news, road trips go brrrr 🇮🇸 pic.twitter.com/K4ftYPPHje
— Tesla Europe & Middle East (@teslaeurope) February 8, 2024
Tesla initially ventured into Iceland by establishing a comprehensive Supercharger network across the entire island in 2022, which was subsequently made accessible to all electric vehicles, marking a significant investment in the region’s EV infrastructure.
The strategic move yielded substantial returns for Tesla, as evidenced by its ascension to the position of the best-selling car brand in Iceland in 2023, capturing an impressive 20% market share. Notably, the Model Y achieved remarkable success, surpassing a 35-year record to become the country’s top-selling car.
In response to the growing demand for EV charging solutions, Tesla has announced a partnership with N1, an established gas station operator in Iceland, to deploy an additional 20 Superchargers across the country. This expansion initiative is particularly noteworthy given Tesla’s existing presence, which currently comprises only nine Supercharger stations in Iceland.
The Icelandic government’s incentives for car rental companies to transition their fleets to electric vehicles have further propelled the adoption of EVs, facilitating a conducive environment for visitors to opt for electric transportation options. Tesla vehicles have emerged as a favored choice for rental fleets, driving the need for expanded charging infrastructure to support this transition.
