In a move to curb leaks and maintain the confidentiality of its upcoming Cybertruck, Tesla has initiated a crackdown on employees disseminating images and videos of the highly anticipated vehicle. The automotive giant’s internal communication, which was subsequently shared on Twitter by user @Teslaphx, sheds light on the strict measures being implemented.
The shared email, while yet to be verified for authenticity, serves as a cautionary notice directed towards Tesla’s employees and contractors. Those found filming within the premises of Gigafactory Texas without prior authorization could face immediate “site removal.” The email emphasizes that any content capturing aspects of the Cybertruck, including its components and the production line, must receive official authorization before being recorded.
A significant part of the communication outlines the introduction of a system aimed at expediting the process for business-related photography and videography. The Cybertruck (CT) team is reportedly planning to distribute photo passes or stickers to designated personnel, streamlining their interaction with security personnel and facilitating authorized visual documentation.
Well, it is official! Employees caught taking pics of the CyberTruck will get removed from the company. pic.twitter.com/dLq25QlNck
— ₮ƧLλ ₱H∅ΞN!X (@TeslaPhx) August 18, 2023
Confidentiality agreements and protective measures against leaks are customary practices for companies seeking to safeguard their proprietary information. Some enterprises even implement cell phone policies to prevent unauthorized disclosure of sensitive data. The National Labor Relations Board has upheld certain employer policies that restrict on-premises cell phone usage in specific areas and prevent the unauthorized sharing of confidential information.
The Gigafactory Texas has witnessed a series of leaks and unauthorized images, allowing enthusiasts to closely monitor the vehicle’s progress over recent months. However, Tesla’s renewed vigilance in securing the model is likely to reduce the frequency of leaks making their way online. Notably, a recent drone photograph showcased a Model Y security vehicle positioned alongside two charging Cybertrucks, possibly to deter intrusive photographers. Nonetheless, the challenge of preventing drone-based surveillance remains.
Anticipation surrounding the Cybertruck continues to build, with low-scale production projected to commence later this year, followed by full-scale manufacturing in early 2024. CEO Elon Musk has hinted at a potential first delivery and handover event by the end of Q3 2023. With a reported 1.9 million reservations for the vehicle, some analysts predict that the Cybertruck could create a favorable “halo effect” for the Tesla brand.
