Skoda has recently unveiled a new entry-level version of the Enyaq iV electric SUV in Europe, priced under $44,000 (40,000 euros). Skoda’s Head of Sales and Marketing, Martin Jahn, explained that the move was partly aimed at countering Tesla’s price reductions that began in January. Jahn stated that “Of course, it is in response to Tesla price cuts, but also some markets were asking us to bring a cheaper car with a shorter range.”
Tesla’s Model Y, which is the best-selling EV on the continent and the best-selling car overall in Q1 2023, now has a starting price of around $50,000 (45,000 euros). Skoda CEO Klaus Zellmer told journalists that adding an entry-level model was a smarter move than cutting prices as it doesn’t affect residual values. The Czech automaker plans to launch six new battery electric vehicle models by 2026.
The new Skoda Enyaq iV 50 model comes with reduced power and battery capacity compared to the previous entry-level variant, the Enyaq iV 60. It is available exclusively in a single motor, rear-wheel-drive configuration, powered by a 55-kilowatt-hour battery pack (52-kWh net capacity) that feeds electricity to a rear-mounted electric motor delivering 109 kilowatts (146 horsepower) and 162 pound-feet (220 Newton-meters) of torque.
The Enyaq iV 50 offers a range of up to 227 miles (365 kilometers) on the WLTP cycle and can accelerate from zero to 62 mph (100 km/h) in 11.3 seconds. The battery can be replenished from 10 to 80 percent of its capacity in 36 minutes at a charging maximum power of 110 kW. The Enyaq iV 50 comes with standard features, including 19-inch Regulus bi-color alloy wheels, front and rear parking sensors, a rear-view camera, an umbrella in the driver’s door, the Design Selection Loft interior, and a 13-inch navigation system.
Skoda Enyaq iV 50 will be available in select European markets, including Germany, the Netherlands, and Belgium, with the new cheaper price unlocking incentives in some of these markets.
Skoda’s strategy of introducing an entry-level model is a wise move in response to Tesla’s price reductions. This approach does not affect residual values, ensuring that Skoda continues to provide quality vehicles to its customers. Additionally, Skoda’s plan to launch six new battery electric vehicle models by 2026 shows its commitment to electric mobility. The Skoda Enyaq iV 50 is a reliable, affordable, and well-equipped vehicle that is sure to attract customers seeking an electric SUV.
