The Rolls Royce Spectre, the prestigious automaker’s first electric vehicle, has finally arrived, and it’s all due to customer demand. According to the CEO, Torsten Müller-Ötvös, customers have been eagerly awaiting an electric Rolls for years and the company listened. With the growing popularity of EVs, it’s no surprise that the iconic luxury brand has made the transition. The electric powertrain of the Spectre promises to deliver a smooth, quiet, and powerful driving experience, complemented by state-of-the-art technology.
Initially, the transition to electric vehicles may have been a source of concern for the Rolls Royce executives. However, once reservations for the Spectre began filling up over a year before delivery, all doubts were put to rest. The strong customer demand was a testament to the excitement and anticipation surrounding the brand’s entry into the world of electric vehicles.
In conclusion, the Rolls Royce Spectre is a significant step for the luxury automaker, and it’s all because of the customers. Their desire for an electric Rolls has been heard and the company has delivered. With the Spectre, drivers can expect the ultimate in electric vehicle performance, along with the timeless elegance and sophistication that has made Rolls Royce one of the world’s most renowned luxury brands.
Rolls Royce is taking a rare step forward by expanding its Goodwood production facility. The luxury car manufacturer plans to add a new paint shop and increase its production of electric vehicles. This move is significant due to the scarcity of the company’s products, which are typically limited to only a few hundred vehicles.
As the CEO looks to the future, he sees the potential for electric versions of the Cullinan SUV, Ghost sedan, and even the top-of-the-line Phantom sedan, all while maintaining the brand’s signature luxurious touch. As previously announced, all Rolls Royce vehicles will be electric by 2030.
See also: 5 things we now know about the Rolls-Royce Spectre
The company’s connection to electrification goes beyond just its recent entry into the electric vehicle market. Rolls Royce’s founders, Henry Royce and Charlie Rolls, were pioneers in the field, creating some of the world’s first electric vehicles in 1900. They even predicted the technology’s resurgence, stating that electric vehicles will become more useful as charging infrastructure improves.
Rolls Royce’s investment in electrification proves that electric vehicles can be a positive development for various brands and markets. The automaker’s move has solidified its position as a luxury brand, and hopefully, it will inspire others in the same market to follow suit.
