Canoo has signed an exclusive agreement with GCC Olayan for the sale, service, and distribution of its all-electric fleet solutions in Saudi Arabia. The two companies will also work together to develop a digital vehicle ecosystem for service maintenance, repair, local assembly, and eventually manufacturing. The move is in line with Saudi Arabia’s Vision 2030, which aims to increase the adoption of electric vehicles and sustainable mobility solutions.
Canoo’s vehicles are built on the company’s proprietary multi-purpose platform (MPP) architecture, which integrates high-tech components such as motors, battery modules, and other critical driving components.
Hot off the press: Excited to announce our partnership with @GCC_Olayan for the sale, distribution and service of Canoo #electricvehicles.
Learn more: https://t.co/TX7O5VRMNI#canoo #goev pic.twitter.com/vTIt98G9Kg
— Canoo (@canoo) January 25, 2023
The vehicles feature true steer-by-wire technology, which reduces the number of moving parts and cabin intrusion, resulting in more usable interior space, better driver ergonomics, and a panoramic window for improved road visibility. The modular design also facilitates localization and provides a scalable approach to local manufacturing.
“It has been an honor to work with the Olayan group companies over many years. Our agreement to bring Canoo’s award-winning vehicles to the region is grounded in our mutual commitment to customer service. The Olayan Group is a global business leader with decades of experience in distribution partnerships with some of the world’s leading brands and they are a proven partner to support EVs in the region,” said Tony Aquila, Chairman & CEO at Canoo.
GCC Olayan, the founding company of the global Olayan Group, has been a distributor of premier brands in Saudi Arabia for over 75 years. Uwaidh K. Al-Harethi, CEO of Olayan Saudi Holding Company, commented on the agreement, saying, “We recognize that there is a growing demand for sustainable mobility solutions in Saudi Arabia, partly driven by the Kingdom’s launch of the Saudi Green Initiative and its pledge to achieve net zero by 2060. With that in mind, we are pleased to sign the product and service distribution agreement with Canoo and are proud to be the exclusive distributor of its electric vehicles in our market.”
