Ford plans to price its upcoming Fathom electric pickup from $28,350 in the United States, positioning the midsize model among the country’s lower-priced electric vehicles. Higher configurations will extend into the high-$30,000 range, according to Andrew Frick, president of Ford Model e.
The entry-level price excludes a $1,595 delivery fee, which would bring the starting cost to $29,945. Ford has not yet disclosed the specifications or equipment differences between the available versions.
Pricing and Model Lineup
Frick discussed the planned pricing during a recent investor call, explaining that the $28,350 figure represents the starting point rather than the price of the entire lineup.
“The starting price of $28,350 is just that,” Frick said. “We’ll have a range that goes to the high $30,000 range. And we’ll have a couple of different offerings within that.”
The executive said further information about the configurations would be released closer to the vehicle’s market introduction.
Ford CEO Jim Farley has described the Fathom as a key product in the company’s strategy to develop more affordable electric vehicles. During the company’s third-quarter earnings call, he confirmed that the pickup remains on schedule for a fourth-quarter 2027 launch.
Farley also said he had driven a prototype ahead of the earnings announcement, highlighting its acceleration, interior space and driver-assistance capabilities.
New Platform and Vehicle Technology
The Fathom will be the first production vehicle based on Ford’s Universal Electric Vehicle (UEV) platform. The architecture is designed to reduce manufacturing and vehicle costs through features including a zonal electrical system and a 48-volt electrical architecture.
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The pickup will also support bidirectional charging, allowing it to supply electricity to a home during an outage or help manage household energy consumption.
Ford has confirmed that all Fathom versions will be compatible with BlueCruise, its hands-free driving assistance system. Standard connectivity features will include Apple CarPlay and Android Auto.
Apple Maps will be integrated directly into the vehicle’s navigation system. Farley identified the digital services and subscription experience as a potential source of additional revenue beyond the vehicle’s initial purchase price.
The company has not yet revealed the cabin design, although it has confirmed that the Fathom will feature a large touchscreen display.
Interior Space and Charging
Ford says the midsize pickup will provide more interior passenger space than a Toyota RAV4, with additional storage available in the front trunk and rear cargo bed.
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The company has also compared its projected ownership costs with those of a three-year-old used Tesla Model Y, claiming that the Fathom will be less expensive to own over a five-year period. Further details supporting the comparison have not been disclosed.
The vehicle will use the North American Charging Standard (NACS) connector, allowing it to access compatible charging infrastructure, including Tesla Superchargers.
Launch Timeline
Ford expects to open preorders for the Fathom in early 2027, ahead of the planned market launch in the fourth quarter of that year.
The pickup will represent the first application of the UEV platform as Ford seeks to expand its electric vehicle lineup with a lower-priced model. Additional information on battery options, driving range, performance and trim-level equipment is expected closer to launch.