Chery plans to enter the German passenger car market in the first half of 2027 with four hybrid SUVs, marking the Chinese automaker’s debut under its core brand in Germany. The company will initially offer the Tiggo 4, Tiggo 7, Tiggo 8 and Tiggo 9, while its first battery-electric model for the German market, the Chery Q, is expected to follow shortly afterward.
Chery Builds German Operations Ahead of Launch
Chery is establishing its German headquarters at Gateway Gardens in Frankfurt, near Frankfurt Airport. The location will house the core Chery brand alongside the group’s Omoda and Jaecoo businesses.
The company initially entered Germany through its Omoda and Jaecoo brands. The Jaecoo 7 SHS plug-in hybrid SUV became the group’s first officially launched vehicle in the country earlier this year.
The core Chery brand will establish its own German subsidiary at the same Frankfurt location ahead of the 2027 launch.
Patrick Reimers, who recently became Chery’s Country Director for Germany, said SUVs and hybrid vehicles currently have strong demand in the German market. The company plans to introduce the all-electric Chery Q at the Paris Motor Show in October as its next step toward a broader range of electrified powertrains.
Four Tiggo SUVs Lead German Launch
Chery’s initial German lineup will consist entirely of SUVs from the Tiggo family.
The Tiggo 4 will be offered as a full hybrid, while the Tiggo 7 will be available with either a full-hybrid or plug-in hybrid powertrain. The larger seven-seat Tiggo 8 and Tiggo 9 will launch as plug-in hybrids.
The decision to enter Germany without a battery-electric model contrasts with the wider shift toward BEVs in the European market. Chery expects to introduce the Chery Q soon after its initial hybrid lineup, followed by additional electric models.
The company has not yet announced German pricing for the launch vehicles. In Austria, the full-hybrid Tiggo 4 starts at below €25,000, providing an indication of Chery’s positioning in other European markets.
Chery Targets 100 German Dealerships
Chery plans to launch with around 30 partner dealerships in Germany and expand the network to at least 100 locations by the end of 2027.
The company is pursuing a conventional retail model based on stationary dealerships. Chery said it intends to compete through technology, safety and pricing while building local partnerships for sales and aftersales support.
The manufacturer has agreed an aftersales cooperation with Kühne & Nagel and a breakdown assistance agreement with Allianz. Financing partners are also expected to be in place by the German market launch, providing purchase, leasing and other financing options.
Chery will keep the management, presentation and distribution of its core brand separate from those of Omoda and Jaecoo.
Spain Could Become European Production Hub
Vehicles initially sold under the Chery brand in Germany will be imported from China. In the medium term, however, Chery aims to develop Spain into a production hub for European markets across several brands.
Since 2024, Chery has operated a production facility near Barcelona in partnership with Ebro. The plant occupies a former Nissan facility.
Chery also operates European research and development and design operations, including an R&D centre in Raunheim, Hesse, which has been active since 2018. The company has announced another research centre in Bedfordshire, England, as it develops vehicles for the UK market.
The group currently has seven subsidiaries in Europe, with additional operations being established in Germany and France.
Chery Expands European Sales
Chery’s German entry comes after rapid growth in other European markets. The company recorded around 37,000 registrations in European markets during its first full year of sales in 2024. That figure increased to approximately 200,000 in 2025.
During the first half of 2026, Chery recorded 174,000 registrations in Europe, according to company figures. In Spain, Poland and the UK, the automaker said its market share has reached between 1.5% and 2.5%.
The company is also expanding its international manufacturing and development footprint. Chery has surpassed 20 million cumulative global vehicle sales and exported 202,533 vehicles in July 2026, making it the first Chinese automaker to exceed 200,000 overseas vehicle shipments in a single month.
July exports increased 70.1% from a year earlier and represented Chery Group’s fifth consecutive monthly export record.
Chery Positions Germany as a Key Market
Eric Zheng, CEO of Chery Auto Deutschland and Vice President of Chery Automotive European Region, described the German market as challenging and demanding, making product, service and partner standards particularly important.
Chery has been exporting passenger vehicles internationally for more than two decades and currently operates in 130 countries, including 25 EU markets.
The company first entered Europe in 2023 and has since expanded its presence through its Chery, Omoda and Jaecoo brands.
Chery’s German strategy will initially rely on hybrid and plug-in hybrid SUVs before the company adds its first battery-electric model. The approach gives the automaker a broad electrification portfolio, although the timing of its German BEV rollout will come after the initial 2027 market launch.