GWM reported a slight decline in vehicle sales in May as strong growth in overseas markets helped offset continued weakness in China, where intense competition continues to weigh on demand.
The automaker sold 100,399 vehicles in May, down 1.8% from a year earlier and 5.6% lower than in April, according to figures released by the company.
Despite the monthly decline, GWM’s cumulative sales for the first five months of the year rose 3.6% year-on-year to 475,815 vehicles.
Exports Remain Key Growth Driver
International markets continued to underpin GWM’s performance.
The company sold 50,688 vehicles overseas in May, an increase of 46.8% from a year earlier and slightly higher than April levels. Overseas deliveries accounted for more than half of total monthly sales.
For the January-to-May period, overseas sales reached 231,258 vehicles, up 46.8% compared with the same period last year.
By contrast, domestic sales fell 26.6% year-on-year to 49,711 vehicles in May and declined nearly 11% from April.
Cumulative domestic sales for the first five months totaled 244,557 vehicles, down 18.9% from a year earlier.
NEV Sales Show Mixed Trends
GWM sold 30,447 new energy vehicles (NEVs) in May. The figure represented a decline of 6.7% from the same month last year but marked a 13.2% recovery from April.
During the first five months of the year, cumulative NEV sales reached 109,975 units, down 11.3% year-on-year.
Haval Remains Largest Brand
Haval continued to be GWM’s largest brand by volume, although sales softened during the month.
The brand delivered 55,478 vehicles in May, down 3.8% from a year earlier and 8.0% lower than in April.
Even so, Haval’s cumulative sales for the first five months rose 3.1% year-on-year to 267,002 vehicles.
The Tank off-road brand sold 17,067 vehicles in May, declining 18.3% from a year earlier while remaining broadly stable compared with April.
Tank deliveries totaled 76,940 vehicles during the first five months of the year, down 6.3% year-on-year.
Wey Brand Gains Momentum
The premium Wey brand emerged as one of the strongest performers in GWM’s portfolio. Wey delivered 8,119 vehicles in May, up 31.8% from a year earlier and nearly 2% higher than in April.
For the first five months of 2026, Wey sales surged 53.6% year-on-year to 37,323 vehicles. The growth follows GWM’s efforts to strengthen its position in the premium new energy vehicle segment.
In May, the company launched the Wey V9X, a six-seat flagship SUV positioned as an AI-powered luxury model.
The vehicle starts at 349,800 yuan ($51,705) and features GWM’s Hi4 powertrain system.
According to the company, the V9X is the first production model built on GWM’s Global One S platform and incorporates an 800-volt electrical architecture with a CLTC-rated pure electric driving range of up to 470 kilometers.
Pickup Sales Decline
GWM’s pickup truck business remained under pressure.
The company sold 13,628 pickups in May, down 12.1% from a year earlier and 20.1% lower than the previous month.
Pickup sales for the January-to-May period totaled 78,500 units, representing a 5.4% decline from the same period in 2025.