Chinese automaker Chery has entered the German passenger car market through its international-focused brands Omoda and Jaecoo, launching the plug-in hybrid Jaecoo 7 SHS as its first offering in the country.
The mid-size SUV, priced from €36,900, offers up to 90 kilometres of electric-only range and a combined driving range of about 1,200 kilometres, according to the company. Unlike many Chinese market entrants, Chery is debuting in Germany with a plug-in hybrid rather than a fully electric vehicle, allowing it to avoid additional EU tariffs currently applied to China-made battery-electric cars.
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Chery, the world’s largest exporter among Chinese automakers, has been active in overseas markets for more than two decades and already operates in several European countries, including Spain. The company said Omoda is aimed at urban, design-focused buyers, while Jaecoo targets customers seeking more rugged, adventure-oriented vehicles. Germany represents a key expansion step for the group in Europe’s largest car market.
The Jaecoo 7 SHS is based on Chery’s Super Hybrid System platform, combining a 105-kilowatt petrol engine with an electric motor delivering up to 150 kW, for a total system output of 205 kW and 365 Nm of torque. Energy is supplied by an 18.3-kWh lithium iron phosphate battery, which supports AC charging up to 6.6 kW and DC fast charging up to 40 kW. The vehicle is distributed locally by Omoda & Jaecoo Deutschland GmbH, headquartered in Frankfurt, with a dealership network to be rolled out gradually.
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“The launch of our operations in Germany is very special for us,” Eric Zheng, head of Germany operations at Omoda & Jaecoo, said. “With the JAECOO 7 SHS, we are now taking our first step in sales—with a product that has already demonstrated strong market acceptance in other regions and, as a plug-in hybrid, precisely meets the current demands of German customers.”
Chery’s strategy reflects a broader shift among Chinese manufacturers toward hybrids in Europe. Chinese hybrid vehicle exports to the EU rose 155% in 2025, while exports of battery-electric vehicles increased just 12%, as higher tariffs weighed on BEV growth. Hybrids now account for roughly a third of China’s global passenger car exports, according to The Economist.
Source: Electrive