Hyundai Motor North America said it closed 2025 with its fifth consecutive year of record retail sales in the United States, supported by growth in electric and hybrid vehicles despite a late-year slowdown tied to changes in federal incentives.
Retail sales reached 772,712 vehicles in 2025, while total U.S. sales rose to 901,686 units, the company said. Hyundai credited the performance to demand across its electrified lineup and core sport utility vehicle range. “Our diverse lineup, spanning advanced electrified vehicles and award-winning SUVs, continues to resonate strongly with U.S. customers,” said Randy Parker, chief executive of Hyundai Motor North America.
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Electric vehicles accounted for about 30% of Hyundai’s U.S. sales mix in 2025. EV deliveries increased 7% from a year earlier, while hybrid sales climbed 36%, the company said. The Hyundai Ioniq 5 remained one of the brand’s top-performing electric models, posting record annual sales of 47,039 units, up 6% year on year, even as fourth-quarter volumes fell sharply after the $7,500 federal EV tax credit expired at the end of September.
Hyundai also began customer deliveries of its flagship three-row electric SUV, the Hyundai Ioniq 9, in May and sold 5,189 units by year-end. Several combustion and hybrid models, including the Tucson, Santa Fe, Palisade, Elantra and Venue, also achieved annual sales records.
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Looking ahead, the South Korean automaker said it plans to invest $26 billion over the next four years to expand production capacity and advance new technologies in the U.S. Hyundai currently manufactures the Ioniq 5 and Ioniq 9 at its Hyundai Motor Group Metaplant America in Georgia and has said it will add hybrid production at the site from 2026. Sister brand Kia also reported record U.S. sales for a third straight year in 2025, led by electrified vehicles and SUVs.