Hyundai Motor Group is expanding its Vehicle-to-Everything (V2X) strategy across major global markets, rolling out Vehicle-to-Grid (V2G) and Vehicle-to-Home (V2H) services that allow electric vehicles to store electricity, supply power to homes and feed energy back into public grids. The move is aimed at improving grid flexibility and supporting higher shares of renewable energy in power systems, the company said.
In South Korea, the Group plans to launch the country’s first customer V2G pilot on Jeju Island by late 2025 using the Kia EV9 and Hyundai Ioniq 9. The project is designed to use EV batteries as flexible energy resources that can absorb electricity during periods of oversupply and return it to the grid when demand is high.
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Drivers will be able to benefit from lower charging tariffs and discharge power back to the grid when prices peak in Jeju’s real-time pricing market. Hyundai Motor Group will lead technical validation, while Jeju Special Self-Governing Province, KEPCO and Hyundai Engineering will provide regulatory, grid and operational support.
“V2G services are expected to provide EV customers with a new mobility experience related to their energy life […] while also playing a pivotal role in leading the eco-friendly mobility market and future energy market,” said Hokeun Chung, Executive Vice President of Hyundai Motor Group’s Future Strategy Division. Following the Jeju trial, the company plans a broader rollout across South Korea.
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In Europe, the Group will introduce a commercial V2G service in the Netherlands as an extension of its smart charging programme, with customer onboarding expected to begin at the end of 2025. Using bidirectional chargers compatible with Hyundai and Kia models, participating customers on partner utility tariffs will be able to automate off-peak charging and export surplus electricity during high-price periods. The initial phase will cover the Kia EV9 and Hyundai Ioniq 9, with additional models to be added later.
In the United States, Hyundai Motor Group is preparing to expand its V2H offering, allowing electric vehicles to act as backup power sources for households. Kia began offering V2H for the EV9 in early 2025, while Hyundai plans to add the function to the Ioniq 9 and extend it to the Kia EV6. The system enables users to store electricity during off-peak periods and supply power to homes during demand spikes or power outages.