BYD’s premium electric vehicle brand Denza made its official debut in Brazil on Nov. 25, unveiling the Z9GT and D9 models at the 31st São Paulo International Motor Show, the company said.
The launch marks the brand’s formal entry into the Brazilian market and signals a new phase in its international expansion strategy focused on Latin America. Denza also announced that its first Brazilian showroom will open on Avenida Europa in São Paulo, an area known for hosting high-end automotive brands.
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The company disclosed preliminary pricing for the two flagship models. The Z9GT, positioned as a technology-focused grand tourer, will start at 650,000 reais ($about 128,000), while the D9 luxury multi-purpose vehicle is being offered at a presale price of 800,000 reais.
Alexandre Baldy, Senior Vice President of BYD Brazil and head of marketing and sales, said the company has already shifted consumer perceptions of electrified mobility in the country. “In the past two years, we have reshaped Brazilian perceptions of new energy vehicles,” Baldy said, adding that Denza is intended to help raise standards in Brazil’s premium automotive segment through technology and safety.
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Denza has accelerated its overseas push in recent years, establishing a presence in several Asian markets including Cambodia, Indonesia and Thailand, before entering Europe in April with a focus on elegance, innovation and technology. Its expansion into Brazil represents the brand’s first step into the Latin American market.
The company said it plans to leverage the technological base developed in China’s rapidly growing new energy vehicle sector to offer global consumers electric alternatives to traditional luxury combustion vehicles, as competition intensifies in the premium electrification segment.