Chinese electric vehicle manufacturer BYD reported robust sales growth in Europe in September, with its expanding model lineup gaining traction among consumers. The company registered 24,963 new vehicles across Europe last month, a 398 percent increase from the 5,013 units recorded in September 2024, according to data released by the European Automobile Manufacturers Association (ACEA).
The figures cover the European Union plus Iceland, Liechtenstein, Norway, Switzerland, and the United Kingdom. Within the EU, BYD achieved 13,221 registrations, up 272 percent from 3,553 units in the same month last year.
See also: BYD to Launch Plug-in Hybrid Atto 2 DM-i in Europe by Early 2026
By contrast, Tesla’s European sales declined during the same period. The U.S. electric vehicle maker recorded 39,837 new vehicle registrations, down 10.5 percent year-on-year. In the EU alone, Tesla registered 25,656 units, an 18.6 percent drop from September 2024.
For the first nine months of 2025, BYD’s European registrations totaled 120,859 vehicles, a 299.5 percent increase from 30,254 units during the same period last year. In the EU, BYD’s cumulative registrations reached 80,807 units, up 248 percent from 23,216 units a year earlier.
See also: BYD To Launch 1,000 kW ‘Flash Charging’ In Europe With Single-Cable CCS System
Tesla’s nine-month European performance showed a contrasting trend, with 173,694 registrations, down 28.5 percent from 242,976 units in the same period in 2024. In the EU, Tesla recorded 111,328 units, a 38.7 percent decline year-on-year.
BYD is aiming to triple its market share in the region by 2025, targeting key competitors including Tesla, Volkswagen, and Stellantis. Speaking at the Financial Times’ Future of the Car Summit, BYD Europe chief Michael Shu said, “We are confident that we could be in a leading position. We are moving to the next stage to decide a huge investment in the EU.”
See also: BYD Launches Seal 6 DM-i Hybrid Sedan And Wagon In Europe
The automaker is reportedly considering Spain for its third European car manufacturing plant, alongside its existing sites in Hungary and Turkey, Reuters reported, citing sources familiar with the matter. The company also plans to manufacture auto batteries in Europe to support its growing production. The Hungarian factory is expected to begin production by the end of this year, while the Turkish facility is scheduled for 2026, together providing capacity for approximately 500,000 vehicles annually.
BYD, China’s largest new energy vehicle (NEV) maker, officially entered the European passenger vehicle market in September 2022, and its recent growth reflects rising acceptance of Chinese EV brands in the region’s increasingly competitive market.