Rivian is mapping out a much broader future as it looks beyond its current flagship models, the R1S SUV and R1T pickup, which have seen production and sales stabilize over the past two and a half years.
The electric vehicle startup is preparing to launch the R2, a smaller and more affordable model, in 2026, followed by the R3 around 2028 once its new Georgia factory becomes operational. But chief executive RJ Scaringe said these vehicles are only part of the company’s long-term plans.
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“We think we’ll probably end up with like, maybe, five or six different vehicles,” Scaringe said during an interview on the Tosh Show podcast. “So after R1, there’s R2 and R3. And after R2 and R3, there’s R4 and R5. And that’s as far out as our product plan goes today, and what we’re working on, but there may be like an R6.”
Rivian previously hinted at a wider portfolio during its 2024 investor day, previewing three covered silhouettes of potential “affordable mass market” models that could follow the R2 and R3. These vehicles would share the same electrical architecture and software as other Rivian products, as well as upcoming Volkswagen vehicles through the companies’ technology partnership.
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Earlier this year, Scaringe said there are “very, very few highly compelling choices” of electric vehicles priced below $50,000, adding that this gap is one reason Tesla has captured such a large share of the market. By expanding its lineup, Rivian aims to deliver more affordable options, scale up production, and compete more directly with both Tesla and traditional automakers such as General Motors and Ford Motor, which are also increasing investment in electrification.