Tesla’s vehicle registrations in Germany fell sharply in April, declining by 45.9% year-on-year to 885 units, according to data released on Tuesday by the country’s road traffic authority KBA. The drop marks a continued downward trend for the U.S. electric carmaker in one of Europe’s key automotive markets.
Between January and April 2025, Tesla sold 5,820 cars in Germany, down 60.4% from the same period a year earlier. The decline comes as the overall German market for battery electric vehicles (BEVs) showed growth during the month, highlighting a shift in buyer preference away from Tesla and toward other EV brands.
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The figures reflect broader sales challenges Tesla has been experiencing across Europe. The company has recorded four consecutive months of falling deliveries in several major European markets, amid increased competition from Chinese manufacturers and reported consumer backlash tied to political views expressed by CEO Elon Musk.
In contrast, Chinese automaker BYD saw significant gains in Germany. KBA reported BYD’s April registrations surged more than eightfold year-on-year to 1,566 vehicles. From January to April, BYD sold 2,791 units, a nearly fivefold increase over the same period in 2024.
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The diverging trends underscore intensifying competition in Europe’s EV sector, where pricing, product diversity, and brand perception are playing an increasingly critical role in shaping consumer demand.