Lucid Motors (LCID) will continue offering the $7,500 federal electric vehicle tax credit for its Gravity SUV buyers until the end of 2025, citing strong customer demand. Interim CEO Marc Winterhoff said the company has “so many orders” and does not want buyers to miss out on the savings.
The Gravity SUV has faced scrutiny over early delivery figures. A recent report suggesting only nine units were registered in the first six months of sales was dismissed by Lucid. Nick Twork, head of communications, told Electrek that the report was “completely inaccurate,” noting that a review of customer activity indicated Gravity deliveries are “well into the 3-digit range.” Winterhoff added that production is “beginning to ramp up” after supply chain challenges slowed output earlier this year.
Winterhoff highlighted that the daily order rate for the Gravity has nearly doubled since the automaker began offering test drives and adding models to its studios. He also indicated that the company expects only a limited impact on sales from the eventual loss of the credit, due to Lucid’s pricing and market positioning.
Lucid positions the Gravity against German luxury brands such as Mercedes, BMW, and Audi, noting that while Tesla is a competitor, the company considers itself slightly higher in terms of interior quality and materials. Winterhoff reaffirmed Lucid’s commitment to remaining a pure electric vehicle company despite some luxury competitors scaling back electrification plans.
The automaker’s vehicles currently start in the $70,000 to $80,000 range, but a midsize platform launching in late 2026 is expected to reduce pricing to around $50,000. The new platform will include at least three models, including a crossover SUV, a more rugged variant, and a midsize sedan aimed at competing with the Tesla Model 3.