Toyota has introduced its all-new Crown Sedan model in Japan, set to be available for orders starting November 13, 2023. This release is part of Toyota's larger initiative, “Crown for a new era,” which seeks to push the boundaries of innovation and cater to a wider range of customer values and lifestyles.
This new Sedan model is a departure from conventional sedan designs, as it strives to offer not only exceptional ride comfort and a high-quality driving experience but also a relaxing and spacious interior designed to meet the requirements of chauffeured cars. Toyota envisions it as a “new formal” vehicle, serving both personal and business purposes.
One notable departure from traditional sedan styling is the new Crown's focus on an elegant, flowing appearance, made possible by its rear-wheel-drive platform. With flowing proportions that emphasize a sharp, wide feel, and a large Under Priority trapezoid grille featuring a vertical pattern, the Crown reaffirms its position as Toyota's flagship vehicle.
The interior of the Crown Sedan is equally striking, with an island architecture that extends from the instrument panel to the doors and a console that appears to rise seamlessly from the panel. The cabin lighting is thoughtfully choreographed, following the spirit of ‘omotenashi' or Japanese hospitality. LEDs, capable of 64-tone color switching, are strategically positioned to create a gentle, lantern-like glow, adding depth and comfort to the interior.
Toyota's commitment to sustainability is evident in the Crown Sedan lineup, which includes a hydrogen fuel cell electric vehicle (FCEV) version. This FCEV shares its performance fuel-cell system with the Toyota Mirai and boasts three high-pressure hydrogen tanks and fuel cells, allowing for an impressive range of around 820 kilometers on a quick three-minute hydrogen refill. The FCEV offers instantaneous torque and the quiet, comfortable ride expected from an electric motor, contributing to a smoother and cleaner driving experience.
Moreover, the Crown FCEV can also serve as a power source for homes and electrical appliances when connected to an external power supply. The vehicle features two accessory outlets that can function as an emergency power supply system even when the vehicle is turned off.
The Crown Sedan is currently exclusively available to customers in Japan, reflecting Toyota's commitment to the domestic market. The FCEV variant is priced at 8,300,000 JPY ($55,200), offering eco-conscious consumers an option that aligns with the company's dedication to electrified vehicles and the pursuit of carbon neutrality.