Volvo has stopped accepting online orders for its EX30 electric vehicle in the United States, marking another setback for the automaker. The option to reserve an EX30 on Volvo’s website has been replaced with a “Keep me updated” tab.
Unveiled in June 2023, the EX30 is Volvo’s smallest and most affordable EV, starting at $34,950 in the U.S. and 36,000 euros ($38,500) in Europe. Despite its compact size, the vehicle has generated significant interest, with nearly 48,000 units sold globally in the first half of 2024. The first models reached European customers in December.
However, the EX30 has faced several issues, including a recall of nearly 72,000 units due to a software glitch that could cause the speedometer to enter test mode. Additionally, new EU tariffs on Chinese-made EVs threaten to impact profits. Volvo initially planned to build the EX30 in Belgium, potentially accelerating these plans to avoid the additional duties.
Earlier this month, Volvo announced that the EX30’s U.S. arrival would be delayed until 2025, citing “changes in the global automotive landscape.” The U.S. recently imposed a 100% tariff on Chinese EV imports, likely contributing to the delay.
Despite the halt in online reservations, customers may still be able to reserve an EX30 through dealerships. “Our goal is to meet the growing demand for affordable EVs,” a Volvo spokesperson stated.
Volvo is also preparing to deliver its larger EX90 model in the second half of the year, missing its early 2024 target.
