Tier Mobility and Dott have officially completed their merger, resulting in the discontinuation of the Tier brand in favor of Dott. Users of the Tier service will now be redirected to the Dott app, which will offer access to a combined fleet of 250,000 e-scooters and e-bikes across 427 cities in 21 countries.
The merger, initially announced in January 2024, was expected to retain both the Tier and Dott brands. However, recent communications from Dott confirmed a shift in strategy, stating, “Tier becomes Dott.” The company emphasized excitement over the consolidation, highlighting the benefits of operating under a unified brand and technology platform.
All cities utilizing Tier services are slated to migrate to the Dott platform by spring 2025, during which Tier’s turquoise e-scooters will undergo a rebranding to align with Dott’s branding.
The merger was financially supported by a consortium of existing investors from both companies, aimed at streamlining operations and reducing costs in response to challenges faced by Tier.
Reports from the German publication Handelsblatt indicated that Tier had been grappling with a significant decline in company value due to unmet performance targets last year.
