Saudi EV Brand Ceer Partners with Rimac Technology for Electric Drives in Flagship Models

Credit: Rimac

Ceer, a joint venture between Foxconn and Saudi Arabia’s Public Investment Fund (PIF), has announced a partnership with Croatian supplier Rimac Technology to provide electric drive systems for its upcoming premium electric vehicles.

The collaboration will see Rimac, known for its high-performance drive systems, supply advanced electric drive units to Ceer, which aims to become Saudi Arabia’s first EV brand and has set a market launch target for 2025.

Ceer, introduced in November 2022, is slated to manufacture its vehicles domestically in Saudi Arabia for distribution throughout the MENA (Middle East and North Africa) region.

Although details on production schedules or order volumes were not disclosed, the strategic partnership with Rimac signifies Ceer’s commitment to developing high-performance, cutting-edge EVs.

The brand’s CEO, James DeLuca, highlighted that Ceer is the first Gulf Cooperation Council company to collaborate with Rimac, underscoring a commitment to delivering world-class EVs.

Rimac Group CEO Mate Rimac emphasized that the collaboration with Ceer aligns with the company’s expansion in global electrification. Rimac Technology, traditionally a small-scale supplier, is evolving into a key player in the high-volume electric drive sector.

This shift has been bolstered by new partnerships, including with BMW and additional European OEMs, to produce thousands of electric drive and battery systems. Rimac’s production capabilities have been reinforced by the completion of the first phase of its new campus in Croatia, where manufacturing for these high-profile projects is underway.

With this collaboration, Ceer’s flagship EVs are set to benefit from Rimac’s expertise, positioning the brand to make a significant impact in the growing EV market in Saudi Arabia and the broader region.

Add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Keep Up to Date with the Most Important EV News

By pressing the Subscribe button, you confirm that you have read and are agreeing to our Privacy Policy and Terms of Use