Burnaby, Vancouver is gearing up for the grand opening of Rivian’s innovative ‘Spaces’ showroom on July 28. This exciting development marks Rivian’s foray into the Canadian market and promises to offer a distinctive retail experience for customers. Situated in the bustling Amazing Brentwood shopping mall, the Rivian Space aims to captivate automotive enthusiasts and curious onlookers alike.
Recognizing the importance of bolstering their physical retail presence, Rivian has predominantly conducted their buying experience online. However, the company has been actively working towards enhancing the customer journey by introducing Spaces across various locations. Last month, the inaugural Rivian Space debuted in downtown New York, offering patrons a relaxed atmosphere with a focus on engagement rather than aggressive sales tactics.
What sets each Rivian Space apart is its unique character and design. For instance, the forthcoming Space in Austin, Texas will boast a remarkable rooftop patio and verdant green area, fostering a refreshing ambiance. Meanwhile, in Laguna Beach, California, Rivian plans to transform an old theater into an unconventional Space, embracing the city’s artistic heritage.
The Burnaby, Vancouver location takes innovation a step further by incorporating augmented reality technology. Customers will have the opportunity to visualize their personalized configurations, allowing them to customize their Rivian vehicles to their exact specifications.
In addition to the excitement surrounding the new showroom, Rivian enthusiasts can look forward to the arrival of the ‘R2’ lineup. This lineup will join the current offerings of the R1T pickup truck and R1S SUV. The full unveiling of the R2 lineup is scheduled for next year, and it is expected to introduce more affordable options to the market. Sources suggest that the R2 series will include a versatile crossover and a pickup truck similar in size to the Ford Maverick.
The introduction of the R2 lineup brings good news for budget-conscious consumers. Rivian aims to make their vehicles more accessible by pricing the R2 models in the range of $40,000 to $60,000. This represents a significant reduction compared to the higher price brackets of $70,000 to $100,000 associated with the R1T and R1S.
Rivian’s commitment to customer satisfaction extends beyond the showroom floor. The company is diligently working to provide abundant access to fast-charging solutions. The Rivian Adventure Network, which commenced operations last year, aims to expand its coverage to remote areas across North America. Furthermore, a groundbreaking partnership with Tesla ensures that Rivian customers will enjoy full access to Tesla’s vast Supercharger network, comprising over 12,000 charging stations, from 2024 onward.
As Rivian expands its physical retail presence, the opening of the Burnaby, Vancouver Rivian Space marks an exciting chapter for the company’s growth. With its unique design, augmented reality features, and the anticipation of the R2 lineup, Rivian is poised to captivate the Canadian market with its commitment to innovation and customer satisfaction.
