Chinese automaker Li Auto reported a second consecutive monthly decline in vehicle deliveries, raising questions about its performance during a traditionally strong sales season.
The company delivered 48,740 vehicles in November, a rise of 18.79% from 41,030 units in the same month last year but a 5.25% drop from October’s 51,443 units. Year-to-date deliveries totaled 441,995, up 35.72% compared to the same period in 2023.
Li Auto has guided fourth-quarter deliveries between 160,000 and 170,000 vehicles, requiring at least 59,817 units to be delivered in December to meet projections. Annual deliveries are expected to range between 501,812 and 511,812 vehicles.
To drive year-end sales, Li Auto introduced a promotional offer on November 29, providing a three-year, 0% interest financing incentive for customers completing purchases and deliveries by December 31.
The company’s product lineup includes its extended-range electric vehicle (EREV) L-series — the Li L6, L7, L8, and L9 — and the fully electric Li Mega MPV. Li Auto highlighted growing demand for models equipped with its advanced autonomous driving system, Li AD Max, which accounted for over 70% of orders for vehicles priced above RMB 300,000 ($41,420).
“Li AD Max-equipped models have seen strong adoption, showcasing our advancements in end-to-end and visual language modeling technologies,” the company stated. November also saw the rollout of an OTA update delivering point-to-point autonomous driving capabilities to Li AD Max users.
As of November 30, Li Auto operated 475 retail stores across 141 cities, alongside 451 service centers and body shops. The company’s charging infrastructure includes 1,135 supercharging stations with 5,680 charging piles nationwide, supporting its growing customer base.
While Li Auto’s delivery performance shows year-on-year growth, the sequential decline adds pressure to meet its ambitious end-of-year targets.
