With the electric vehicle (EV) market in India experiencing rapid growth, several automakers are vying for a piece of the action. Kia Motors recently announced its intention to introduce three new EVs in the region, including a new Carens EV, as part of its strategy to establish itself as a leader in electrification.
During its recent CEO Investor Day, Kia outlined its roadmap for electrification, aiming to stay ahead of competition from low-cost Chinese automakers like BYD. The company’s plans include launching more hybrids while focusing on affordable electric vehicles.
The Korean automaker is set to expand its EV sales with a range of low-cost electric cars, including the EV2, EV3, EV4, and EV5. These models were first unveiled during Kia’s inaugural EV Day in October and are part of a comprehensive electric car lineup. Kia aims to cover most segments with prices ranging from $25,000 to $80,000.
Kia’s EV lineup is expected to expand to 15 models by 2027, with a target of selling 1.6 million electric cars by 2030. The company has already introduced the EV5 in China, starting at $20,000 (149,800 yuan), and in Australia, where it will start at approximately $46,000 (AUD 70,000).
The upcoming EV3, set to launch this year, is a mini-EV9, offering Kia’s take on an all-electric compact crossover. Priced around $30,000, the EV3 incorporates design, technology, and features from the larger three-row EV9 in a smaller, more affordable package.
Following the EV3, Kia plans to introduce the EV4 next year, an entry-level electric sedan expected to start at around $35,000. These models will be launched in key markets such as the US, Europe, and South Korea.
In addition to these global launches, Kia plans to introduce two new region-specific electric vehicles for emerging markets, including a Carens EV tailored for India. The Carens EV is slated to go on sale next year with a starting price of around $25,000 (INR 2 million).
