Hyundai Motor Group debuted its Nano Cooling Film for car cabin temperature control at Cannes Lions 2024 in France. The presentation, themed “From Logic to Magic: 5 Ways to Make Tech Resonate,” highlighted the company’s commitment to sustainability and innovation.
This marked the first time automakers were invited to present at Cannes Lions. Hyundai Motor Group emphasized its dedication to sustainability and innovation, showcasing its Nano Cooling Film designed to reduce a car’s cabin temperature by up to 10°C in hot weather. The film does not darken the windows and is said to significantly lower the vehicle’s energy consumption.
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According to Hyundai Motor Group’s press release, the Nano Cooling Film consists of three layers. The outer layer radiates heat at mid-infrared wavelengths from the interior to the exterior of the vehicle, while the inner two layers reflect incoming heat at near-infrared wavelengths, reducing the total amount of heat that reaches the vehicle interior.
Hyundai has already launched its Nano Cooling Film in Lahore, Pakistan, through the “Made Cooler By Hyundai” campaign, installing it in over 70 vehicles for free.
The campaign highlighted some advantages of the Nano Cooling Film, including its ability to comply with local laws against window tints or films.
