Farizon, a new energy truck maker owned by China’s Geely, will enter the European market with light cargo vans in early 2024, Farizon chief executive Fan Xianjun said.
Fan Xianjun said that the first step in the global cargo van expansion plan is to enter the European market with an electric version of the light cargo truck called the Super Van.
The company aims to become one of Europe’s top three electric cargo van suppliers with Super Van, said Xianjun. He did not disclose production or sales targets, or detail investment plans.
“This product is designed to meet the demands of the European market,” said Xianjun.
In the long term, Farizon is also targeting sales growth in markets including Japan, South Korea, the Middle East and Southeast Asia which have already started selling vehicles, he said.
Xianjun was speaking ahead of an event in China on Monday where the Farizon is slated to showcase two all-electric commercial vehicles.
Apart from Super Van, Farizon launched a driverless truck called Homtruck Cabless. The Homtruck, which is designed to be a driverless automated cargo driver for limited areas such as ports and mining areas, will only be sold in China.
Farizon, which started selling vehicles in 2016, sold about 50,000 units last year and this year expects sales to reach 60,000 units, Xianjun said.
Owned by the Geely Group, one of China’s biggest automakers, Farizon has also raised more than $300 million from outside investors. As broadcast by Reuters, Monday (7/11)
