Cupra has announced a new three-month return option for its all-electric Cupra Born, aimed at alleviating concerns for first-time electric vehicle buyers in the UK. This initiative, designed to provide potential EV owners with peace of mind, allows customers to experience the Cupra Born without a long-term commitment.
Under the scheme dubbed “Love Me or Leave Me,” buyers can return the vehicle within three months for a full refund of their deposit, subject to conditions related to damage and excess mileage. This unique offer encourages consumers to transition to electric mobility with reduced risk and is applicable to qualifying vehicles from Cupra’s current stock.
The return policy extends to all Cupra Born models, including the high-performance Cupra Born VZ, which boasts a 326PS electric powertrain capable of accelerating from 0 to 62 mph in just 5.6 seconds. This combination of practicality and performance is likely to appeal to buyers looking for a dynamic electric vehicle.
Marcus Gossen, Director of SEAT and Cupra UK, described the initiative as groundbreaking, stating, “It is safe to say that the new scheme is ground-breaking and will give many drivers who have considered an electric car the impetus to make the leap.” He emphasized that while the Cupra Born is an excellent choice, the return option provides flexibility for those who find it unsuitable for their lifestyle after three months.
In addition to the return policy, Cupra has partnered with OVO Energy to offer up to 10,000 miles of complimentary charging for Cupra Born owners. This benefit comes through the Charge Anytime tariff, which provides smart home charging at a rate of just 7p per kWh, regardless of the time of day. Furthermore, Cupra is collaborating with Ohme to supply a free home EV charger, facilitating easier integration of home charging and cost management through a mobile app.
David Watson, CEO of Ohme, expressed enthusiasm for the collaboration, stating, “This is an exciting and innovative new scheme from Cupra, and Ohme looks forward to continuing to work with them as their official home EV charging partner as well as with OVO to bring low-cost, low CO2 EV motoring to more drivers.”
