BYD has officially launched three of its top-selling electric vehicles—the Dolphin, Seal, and Atto 3—in Kenya, marking a significant step in the company’s global expansion strategy. The vehicles will be distributed through local dealer Loxea, which is also known for selling Toyota and other gas-powered models. The launch took place at the Toyota-CFAO Mobility Kenya Limited Showroom on Wednesday.
The highlight of the event was BYD’s Atto 3 electric SUV. Jennifer Kinyoe, Managing Director of Loxea Kenya, expressed enthusiasm about the partnership, stating, “BYD’s presence in Kenya signifies our commitment to supporting the country and green transition and modernizing the transportation landscape.” With this collaboration, Loxea becomes the sole distributor of BYD electric vehicles in the region, offering both leasing and purchasing options through its extensive network.
Kenya is aiming to reduce its carbon emissions by 32% by 2030 and is actively seeking to decrease its dependence on oil imports, positioning electric vehicles as a crucial element of its sustainability efforts. BYD’s entry into the Kenyan market aligns with the country’s environmental goals and represents another milestone in the company’s strategy to penetrate new markets.
As part of its global expansion, BYD continues to launch electric vehicles in various regions while simultaneously broadening its lineup in key automotive markets, including Europe, South America, Southeast Asia, and Africa. Notably, the company is known for its affordable EVs, such as the Seagull, which retails for under $10,000 in China. In addition to expanding its electric vehicle range, BYD is also introducing new pickup trucks, luxury models, and electric supercars.
As BYD intensifies its global efforts, the company has recently introduced a new 7,000-car carrier, which will become the second of seven in its fleet, facilitating the global distribution of its vehicles. Following a record-breaking August, BYD has sold over 1 million electric vehicles this year, surpassing Honda and Nissan in sales for the first time in the second quarter.
With plans for local production in countries like Turkey, Brazil, Pakistan, Thailand, and Mexico, BYD aims to further enhance its global market share. The company’s impressive sales momentum indicates a strong potential to compete with major automotive brands like Ford and others as it seeks to solidify its position in the international EV market.
