The BMW Group has announced its outstanding sales performance for the second quarter of 2023, surpassing last year’s figures by over 11 percent. The global vehicle sales during this period reached an impressive 626,726 units, indicating a substantial growth trend.
Breaking down the sales data, BMW brand sales soared to 553,369 vehicles, reflecting an increase of 11% compared to the same quarter last year. The year-to-date figures for BMW show a commendable rise of 5%, reaching a total of 1,071,326 units. On the other hand, Mini, a subsidiary of BMW, achieved sales of 71,816 vehicles during the second quarter, showcasing a growth rate of 10%. However, the year-to-date numbers for Mini experienced a slight decline of 0.2%, totaling 140,357 units.
The collective performance of BMW Group Automotive was remarkable, with a total of 626,726 vehicles sold in the second quarter, representing an 11% increase. In terms of year-to-date sales, the BMW Group Automotive recorded a solid growth rate of 5%, totaling 1,214,864 units.
Of particular significance is the remarkable surge in battery electric vehicle (BEV) sales, which more than doubled during this quarter. The BMW Group sold an impressive 88,289 BEVs, marking a staggering 117% increase compared to the same period last year. This achievement sets a new quarterly record for the company. Additionally, the share of all-electric cars out of the total sales volume reached its highest level in BMW’s history, constituting 14.1%.
The company’s executives expressed their satisfaction with the results and attributed the success to their ability to provide the market with the right products at the right time. Pieter Nota, a member of the Board of Management of BMW AG responsible for Customers, Brands, and Sales, stated that the strong sales growth, particularly in the fully-electric vehicle segment, demonstrates the effectiveness of their product lineup. He emphasized that the BMW Group will continue to accelerate its efforts in electromobility throughout the second half of the year, appealing to a wide range of customer needs worldwide.
However, while BEV sales soared, plug-in hybrid vehicle (PHEV) sales showed signs of weakening, currently reaching approximately half the volume of BEV sales.
The total sales of rechargeable cars, which include BEVs and PHEVs, accounted for more than one-fifth of the total sales volume, underscoring the growing importance of electrified vehicles in BMW’s lineup. Specifically, BEVs constituted 88,289 units, reflecting a 117% increase, and PHEVs accounted for 46,693 units, experiencing a 14% decrease. Together, plug-in vehicles achieved a total sales volume of 134,982 units, representing a notable 42% increase and a 21.5% share of the overall sales.
Year-to-date sales for plug-in cars in 2023 showed impressive figures, with BEVs reaching 152,936 units (up 102%) and PHEVs totaling 92,532 units (down 15%). The combined sales of plug-in vehicles during this period amounted to 245,468 units, indicating a solid growth rate of 33% and a 20.2% share of the total sales.
Notably, the BMW Group had achieved significant milestones in the electrification of its brand portfolio. In 2022, the company sold 433,795 plug-in electric cars, an impressive 32% increase compared to the previous year. Among these, 215,755 units were BEVs, showing a remarkable 108% year-over-year growth.
Analyzing the brand-specific sales for the second quarter of 2023, the BMW brand witnessed remarkable success, selling 77,948 all-electric cars. Meanwhile, the Mini brand achieved sales of 8,668 all-electric cars, with the fully-electric Cooper SE accounting for 10,341 units, displaying an 8.8% growth.
Looking ahead, the BMW Group is set to introduce several highly anticipated electric models, including the fully-electric BMW i5, which encompasses the i5 M60 and i5 Series Touring, as well as the BMW iX2 and BMW i7 M70. Furthermore, the company reported an overwhelming response to the all-electric Rolls-Royce Spectre super coupé, with orders already booked until the end of 2024, surpassing expectations.
The BMW Group has made a steadfast commitment to significantly increase the proportion of fully-electric vehicles in its lineup. By 2024, the company aims to ensure that at least one in every five new vehicles it sells will have a fully-electric drivetrain. This ambitious plan will see the share of BEVs rise to one in four vehicles by 2025 and one in three vehicles by 2026, reflecting the company’s commitment to sustainable mobility and addressing the diverse needs of customers worldwide.
